“I Already Know” earns silver at the 2025 Anthem Awards — A Heart Powered win

The American Heart Association has secured second place at the 5th Annual Anthem Awards—for the second year in a row! Our spoken word campaign, “I Already Know,” earned the Silver Award in the Health Campaign – Non‑Profit Community Engagement category. This honor recognizes the continued power of our collective efforts to advance tobacco control and protect communities from the harmful impact of menthol tobacco products.

A Spotlight on Advocacy Through Art

“I Already Know” is more than a campaign—it’s a bold creative expression of truth, resilience, and resistance to Big Tobacco’s longstanding tactics. Written and performed by Los Angeles–based spoken word artist Ryon Everidge, this is his second consecutive year earning recognition for his work with the Association.

It was a true privilege to serve as executive producer on this project, ensuring that the voices and experiences of impacted communities were uplifted on a global stage.

Explore the award-winning entry here: “I Already Know” — Anthem Awards Winner

Help Us Celebrate!

Join us in spreading the word by sharing our celebratory message on X:

We’re celebrating another big win for tobacco control advocacy! Our spoken word video “I Already Know?” placed Silver in the #AnthemAwards! This prestigious award honors the fight to protect all communities from #BigTobacco and the harmful impact of menthol tobacco products. #HeartPowered  https://heartpowered.org/blog/2025-anthem-awards/

Your voice helps amplify this milestone and keeps the momentum strong in our movement.

Why the Anthem Awards Matter

Founded in 2021 by the Webby Awards and backed by organizations such as the NAACP, Feeding America, and GLAAD, the Anthem Awards spotlight impactful work that drives positive social change. This recognition underscores our shared mission—and the unwavering commitment of advocates like you—to create healthier futures for all.

Thank You, Heart Powered Advocates

This achievement belongs to every advocate, partner, and supporter who continues to show up, speak out, and stand up for stronger tobacco control. Your dedication fuels progress. Your energy powers change. And together, we will keep advancing this critical work.

With sincere gratitude,

Eric Batch, National Vice President, Advocacy Outreach and Partnerships